The results were “amazing,” says Goldstein. Employees in the Personal Benefit and Control groups secured the same number of pledges and raised the same amount of money as they had before the intervention.
But people in the Task Significance Group, the ones who read about what their work accomplished and how it affected the world, “earned more than twice the number of weekly pledges (from an average of 9 to an average of 23) and more than twice the amount of weekly donation money (from an average of $1,288 to an average of $3,130).”
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